The companies form partnerships, to fill gaps in their product portfolio or services. It saves them the pain and risk of rushing into a new market segment alone. The same holds true for companies trying to create a name for themselves in the autonomous car market. In order to flourish in this increasingly competitive automotive market, both suppliers and OEMs will have to move from the reactive stand to a proactive position based on market feedback and customer inclination. The partnerships in the autonomous industry will become increasingly important as conventional auto suppliers look to fill gaps in their capabilities, which in turn will allow them to deliver complete and fully functional autonomous/ADAS systems.